Hindu Mythology & Marketing Organizations

Hindu mythology rests on the anchors of a “Creator,” a “Preserver,” and a “Destroyer.”  A Creator is responsible to think of new and different things or as we would say, think out of the box.  A Preserver should protect all that is “working” whereas a Destroyer is responsible to eliminate all that is “evil.”

Similarly, does your marketing organization have these functions? It’s an essential equilibrium to ensure you build on the foundation while leveraging new channels and technologies.

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