Marketing Automation Platform ROI?

More often than not, for us humans, it’s not the journey that matters, it’s the destination!  We have to know the end-result sooner rather than later whether it’s the outcome of a game, results of a test, decision on a job interview or the ROI of a marketing automation platform.

In so doing we generally miss the entire picture.  A marketing automation platform is only as good as the strategy and execution behind it.  If the results are not “up to par,” it’s the platform that gets a thumb’s down.  How often does a marketing team/CxO own the failure?

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