Equilibrium in Marketing Organizations

Humans need an equilibrium to survive.  For example, too much rain results in floods, destruction of life and crops, etc.  Too little rain leads to a drought.  You get the idea.  Similarly, a marketing organization needs an equilibrium of the “old” and the “new”.

Too much “old” and the organization misses on the latest innovations in technologies and marketing channels.  Too much “new” – the organization misses on decades of proven fundamentals and experience of marketing 101.

The trick is to maintain the “right” balance that enables a constant flow of marketing fundamentals that are applied in new and different ways that leverage the latest channels and technologies.

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