Marketing — more than an Art or Science, a Sport?

Marketing – an Art or Science? This has been an age old debate especially lately given the proliferation of Marketing Automation Platforms & CRM Systems. They enable metrics such as Lead Life-Cycle, Revenue Performance Velocity, Marketing ROI, etc. Such technologies do have obvious and clear advantages but on the flip side, do they morph the skill into a mechanistic and competitive approach of domination over co-operation?

Could it foster a culture of an “assembly-line” where every marketing team is measured with standardized metrics and the best result wins? Too much of anything is harmful so let’s be mindful of the “right” equilibrium.

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