Do you have introverted marketers on your team? Why, you ask? Generally, they tend to be excellent listeners.
Given the changing landscape of business, customers are gaining leverage each day through a myriad channels such as social media – a trend that increases the need for marketers to engage as directly as possible.
The more they listen, the more they learn. The more they learn, the better the insights at various levels – segmentation/persona development, content strategy (resonating pieces), crafting engagement journeys via lead nurturing, etc to name a few.
Just my $0.02 – thoughts?
Canada Anti-Spam Legislation, CASL, is in effect starting today. This law is said to be most stringent legislation of email to date and includes steep fines of up to $10 Million. Highlights you should be aware of:
- Consent: All recipients of Commercial Electronic Mail into or out of Canada must have implied or expressed consent.
- Identification Information: Appropriate contact information cited should be accurate for at least 60 days after transmission. This should also include a working reply function other than ‘do not reply’.
- Unsubscribe Mechanism: Clearly display a means to unsubscribe from future mailings at no cost. In addition, an electronic address or a link to a web page should be provided to enable unsubscribe functionality. These requests needs to be processed within 10 business days of submission.
For more information on CASL and compliance, please visit the Canadian Radio-Television and Telecommunications Commission website – http://www.crtc.gc.ca/eng/casl-lcap.htm