Strat Marketing Group
630-296-7640 hello@stratmg.com

Our Blog

Graphic shows key drivers for B2B Buyers sharing content. 52% share content the tells a strong story that resonates with their buying committee. 45% share content that includes relevant/shareable links that they can share immediately. 44% share content that is packed with shareable stats and quick-hitting insights. 40% share content from influencing peers, other internal stakeholders on the buying team. 32% share content that is ungated and easier to share with colleaugues.

What B2B Buyers Want

B2B buying is hard. What B2B buyers want is help along the way from you, a potential source. But...
Read More
making better B2B marketing videos has become more important now that 71% of B2B marketers use video marketing

Making Better B2B Marketing Videos

  What sets great manufacturing and B2B marketing video apart from the rest? In this third post in our...
Read More
SEO for B2B small businesses matters more now than ever as 73% of industrial buyers consider two or more brands before making a purchasing decision.

SEO for B2B Small Businesses

For years now, industrial buyers have operated at the intersection of online and offline. Post-pandemic, we’re seeing a shift...
Read More
when you're building a B2B YouTube channel, consider how you will measure success. The graph shows metrics marketers use to measure success of video content as follows: video engagement 62%, video views 61%, Leads/clicks 60%, brand awareness 44%, customer engagement/retention 41%, bottom line sales 27%, and other 7%

Building a B2B YouTube Channel

Details matter when building a B2B YouTube channel. Your YouTube channel is so much more than a library of...
Read More
B2B manufacturing marketing budget allocation seems to be more and more going to LinkedIn advertising as US B2B LinkedIn Display Ad Spending doubled from 2018 to 2021. In 2018 firms spent $0.65 billion on LinkedIn ads. By 2021, that rose to $1.64 billion. By 2023, it's project to be $2.33 billion

B2B Manufacturing Marketing Budget Allocation

Prior to 2020, most manufacturers and B2B companies could grow while spending more of their marketing budget on print...
Read More
The graph shows that B2B Digital ad spending rose dramatically from 2017 to 2021, from $4.28 billion in 2017 to $9.03 billion in 2021

B2B Manufacturing Marketing Spending Strategy

Some B2B businesses experiencing capacity limitations are asking what to do about marketing spending this year. Others see opportunities...
Read More
1 … 6 7 8 9 10 … 27

Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

Learning Center
Audience Segmentation
Lead Generation
Demand Generation
Data Quality & Procurement
Marketing Automation
All White Papers
let's talk Let’s Talk