Canada Anti-Spam Legislation is in effect starting today – Highlights

Canada Anti-Spam Legislation, CASL, is in effect starting today. This law is said to be most stringent legislation of email to date and includes steep fines of up to $10 Million. Highlights you should be aware of:

  1. Consent:  All recipients of Commercial Electronic Mail into or out of Canada must have implied or expressed consent.
  2. Identification Information:  Appropriate contact information cited should be accurate for at least 60 days after transmission.  This should also include a working reply function other than ‘do not reply’.
  3. Unsubscribe Mechanism:  Clearly display a means to unsubscribe from future mailings at no cost.  In addition, an electronic address or a link to a web page should be provided to enable unsubscribe functionality.  These requests needs to be processed within 10 business days of submission.

For more information on CASL and compliance, please visit the Canadian Radio-Television and Telecommunications Commission website – http://www.crtc.gc.ca/eng/casl-lcap.htm

 

Venture Capital investment in Marketing Automation

Venture Capital investment in Marketing Automation has been at record pace the last 10 years. For instance, ~$700M has gone into the marketing automation segment over that timeframe, with ~$125M already spent in 2014 alone. The Top 3 — Hubspot w/$131M, Marketo w/$108M, InfusionSoft w/$88M.

In addition, there has been ~$7.5B spent on acquisitions of MAP companies since 2010. Top 3 — ExactTarget (w/Pardot) @ $2.5B, Responsys + Eloqua by Oracle @ $2.37B, Neolane by Adobe @ $600M.

The most recent report from SiriusDecisions suggests the technology penetration is in its infancy – with only ~16% of all B2B companies currently using a MAP. However the entrance of industry behemoths such as IBM, Oracle, SFDC, etc, will surely propel the technology to cross the chasm to mass market.

In other words, if you don’t adopt a MAP soon enough you might lose a competitive edge because most likely your competitor is implementing one as we speak.

Just my $0.02.