success in marketing

Honing Your Manufacturing Marketing Message

  What’s your manufacturing marketing message? If you’re wondering what we even mean when we ask this question, you’re...

Acquire New Manufacturing Customers with Emotional Appeal

Here at StratMg, we developed a step-by-step method to help you acquire new manufacturing customers. For growth-focused companies, stakes...

Manufacturing Marketing Customer Research

Do you find yourself thinking about customer research and then putting it off? Although manufacturing marketing customer research may...

Growth in After-Sales Service Revenue

  By now you may have seen our other posts on leaders, strivers, and laggards in digital sales transformation....

Trends in Manufacturing Marketing: Online Events

As an industrial manufacturing company, you know the importance of marketing to engineers. Trade events provide opportunities to talk...

Online Cross-Selling and Up-Selling Strategies

Merging customer data with cross-selling and up-selling tactics can accelerate revenue growth for industrial manufacturers. Customization and personalization will...
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