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Capturing Leads with Content as Bait

Capturing leads with content placed behind a lead form has become a popular online marketing strategy. However, this tactic...

Customer Analytics for Manufacturers: Invest to Grow

Do you want to become a leader in digital sales transformation? Make sales truly digital using predictive, data-driven customer...

Manufacturing Marketing Action Items

  Being strategic about where you focus your activities as marketer will help you get the most out of...

Annual Strategic Marketing Planning: Ask Your Customers!

  As you embark on annual strategic marketing planning, ask yourself these questions: How much do you know about...

Mastering Digital Sales Transformation

B2B customers want a digital sales experience. Industrial manufacturers have been slow to respond. A recent survey found that...

Marketing Manufacturing Sourcing Practices to Boost Buyer Confidence

We all know that consumers increasingly care about the sources of goods they purchase. Is it American-made? What about...
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