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when you're building a B2B YouTube channel, consider how you will measure success. The graph shows metrics marketers use to measure success of video content as follows: video engagement 62%, video views 61%, Leads/clicks 60%, brand awareness 44%, customer engagement/retention 41%, bottom line sales 27%, and other 7%

Building a B2B YouTube Channel

Details matter when building a B2B YouTube channel. Your YouTube channel is so much more than a library of...
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B2B manufacturing marketing budget allocation seems to be more and more going to LinkedIn advertising as US B2B LinkedIn Display Ad Spending doubled from 2018 to 2021. In 2018 firms spent $0.65 billion on LinkedIn ads. By 2021, that rose to $1.64 billion. By 2023, it's project to be $2.33 billion

B2B Manufacturing Marketing Budget Allocation

Prior to 2020, most manufacturers and B2B companies could grow while spending more of their marketing budget on print...
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The graph shows that B2B Digital ad spending rose dramatically from 2017 to 2021, from $4.28 billion in 2017 to $9.03 billion in 2021

B2B Manufacturing Marketing Spending Strategy

Some B2B businesses experiencing capacity limitations are asking what to do about marketing spending this year. Others see opportunities...
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2B Marketing Video Types: The top three are presentations (used by 65% of marketers), ads (used by 57% of marketers), and "explainers" (used by 47% of marketers)

B2B Marketing Video Types

  This first post of our new B2B video content strategy series covers B2B marketing video types. What kinds...
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manufacturing workforce retention strategies are needed to respond to the relatively weak performance of manufacturing in change in quits levels at the end of 2021. Manufacturing quits increased 33% while retail trade quits increased 18% and transportation and warehousing increased 13%. Construction increased 2% and leisure and hospitality saw a decrease in quits by -2%. The average non-farm quits levels changes was 7%

Manufacturing Workforce Retention Strategies

  Addressing workforce challenges remains a top priority for manufacturers. In part one of this workforce series, we covered...
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Benefits of YouTube for B2B Marketing include the high ROI resulting in part from lower costs to produce video content. Average amount spent per video in 2021 as less than $100 for 29%; $101 to $300 by 22%; $301 to $1,000 by 21%; $1,001 to $5000 by 17%; and more than $5K by 10%, as reported by Biteable was

Benefits of YouTube for B2B Marketing

Video marketing requires some heavy lifting in terms of resource allocation. But the benefits of YouTube for B2B marketing...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

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July 26, 2022

Honing Your Manufacturing Marketing Message

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