Manufacturing marketers digital advertising spending continues to rise as they shift their B2B advertising spending priorities. Industrial companies have increasingly moved their budget from traditional offline tactics to online marketing such as banner ads and search engine ads. The combination of the rising costs of offline promotion and higher ROI of digital marketing has prompted acceleration of this trend.
Although 85% of manufacturers use print or offline promotion, they rate its effectiveness at only 34% compared to the 52% effectiveness rating of paid online ads. Given these facts, it’s not surprising that a 2021 survey of U.S. B2B marketers found plans to reduce spending on traditional ads and increase digital spending.
In the coming year, B2B marketers expect to shift their spending dramatically.
The best digital advertising platforms vary depending on your industry and target buyers. The following represent popular digital advertising options for manufacturing marketing:
At StratMg, we believe that using data for marketing decisions leads to optimal results. As you consider where to spend your advertising dollars, consider these tips:
If your not sure you have the marketing database resources needed to optimize marketing spend, get in touch. As a strategic marketing partner, we welcome the opportunity to advise you on measuring ROI and setting your B2B advertising spending priorities.