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Be a Trusted Advisor, NOT a Vendor

  Want genuine, loyal customer relationships? Be a trusted advisor, not a vendor. Customers focus on price, speed of...

Managing Long Lead Times

When it comes to managing long lead times, small businesses and manufacturers are focused on customer communication. This September,...

Engaging Manufacturing Customers Online

Last week, I wrote about crafting social media content to nurture manufacturing customer relationships. Today, I want to talk...

Thankful for Manufacturers Like You

As a strategic marketing partner for industrial manufacturers, we know what this year has been like for you. And,...

Capturing Online B2B Sales

    The key to capturing online B2B sales? Make your customer’s life as easy and predictable as possible....

Manufacturing Customer Retention Strategies: Social Media Content

  What role does social media play in manufacturing customer retention strategies? Nurture Relationships with Content and Actions Social...
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