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Manufacturing Marketing Tactics

Common B2B marketing measurement challenges include B2B website lead tracking of buyrer activity between stages (46% endorsed))

B2B Website Lead Tracking

  We recently published benchmarks and tips for optimizing B2B website conversion rates. This third part in the series...
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B2B marketing chart of top brand affinity drivers: 23% brand trust; 23% customer service; 14% price; 11% innovation …

New B2B Market Segmentation Recommendations

Advice to narrowly focus your B2B marketing has become outdated. Broader is better according to the latest data-driven B2B...
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Three keys to higher B2B website conversion rates show are as follows: 1. Engage, 2. Education, and 3. Invite

3 Keys to Higher B2B Website Conversion Rates

  How do you keep visitors on your site and persuade them to convert as marketing qualified leads or...
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visual shows that B2B website conversion optimization matters as much as SEO in getting qualified leads. Effective one-to-one outreach ranked highest with 41% of B2B marketers in the US choosing it as the most successful factor in qualified lead generation. Next was "speaking to buyer challenges" with 38%. Next was strong brand and referral sources with 34%. Paid media campaigns were chosen by 33%. Then conversion rate of website and inbound SEO and social efforts tired qith 25% choosing each of those factors. Account based marketing and industry trade shows ranked lowerat 16% and 15% each.

B2B Website Conversion Optimization, Part 1

  In this first of three posts on B2B website conversion optimization, I’ll explain why your website may be...
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image shows how the unique benefits of digital marketing paid off for companies during the pandemic

Unique Benefits of Digital Marketing

  The unique benefits of digital marketing for small- and mid-sized businesses have more B2B companies prioritizing online strategies....
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Graphic shows key drivers for B2B Buyers sharing content. 52% share content the tells a strong story that resonates with their buying committee. 45% share content that includes relevant/shareable links that they can share immediately. 44% share content that is packed with shareable stats and quick-hitting insights. 40% share content from influencing peers, other internal stakeholders on the buying team. 32% share content that is ungated and easier to share with colleaugues.

What B2B Buyers Want

B2B buying is hard. What B2B buyers want is help along the way from you, a potential source. But...
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