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Manufacturing Marketing Tactics

NASA’s Ingenuity Mars helicopter is seen here in a close-up taken by Mastcam-Z, a pair of zoomable cameras aboard the Perseverance rover. This image was taken on April 5, the 45th Martian day, or sol, of the mission.

Fun Finds Friday: Adding Sound to the Mix

Take a Listen! NASA released a video that includes audio of the Ingenuity Mars helicopter in flight, and audience...
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video marketing ROI - why industrial manufacturers need video content

Video Content Gets Results

Marketing video content helps industrial manufacturing companies generate more engagement leading to more leads and more sales. Marketing professionals...
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Artifficial Intelligence Stands Out as the Fastest Growing Sales Technology

“Content Intelligence” Is the New SEO Powerhouse

You may have seen our posts on setting content goals, the buyer’s journey, prospect engagement, and more. Today we’re...
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Number of explicit core search queries powered by search engines in the United States as of January 2021

How Will Google BERT Affect SEO?

  Industrial manufacturing marketing SEO relies on matching your website content with search engine behavior. With Google leading search...
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5 tips for boosting lead conversions on your B2B website

How to Boost Lead Conversions on Your B2B Website

If you’re like most manufacturing business owners, you want to know how to boost lead conversions on your B2B...
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shows website benchmarks for industrial manufacturing as follows: conversion rate for downloads in 25%; conversion rate for RFQs is 20%; conversion rate for Contact Form is 10%; site bounce rate is 45% on average

Industrial Manufacturing Website Benchmarks

Evaluating marketing success can be difficult. For example it’s not always clear what should you be measuring and tracking...
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Past Posts
September 3, 2021

Fun Finds Friday: Next Generation…

September 1, 2021

Digital End-to-End Customer Engagement

August 30, 2021

Capturing Leads with Content as…

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Our Results

With over a decade of experience in working with hundreds of industrial manufacturing companies, our contribution and results speak for itself.

Over

100
%

Industrial Manufacturing Clients

Over

125M
%

Million Attributable Revenue Impact

Over

92
%

Successful Project Rate

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