You may have seen our posts on setting content goals, the buyer’s journey, prospect engagement, and more. Today we’re focused on content strategy for industrial manufacturing. Specifically, how the fastest growing technology in marketing: Artificial Intelligence, or AI is changing content.
Content writing may seem old fashioned in the fast-paced, data-rich field of digital marketing. After all, it’s so human. A writer drafts content and places it online. That seems pretty low-tech for 2021. But industrial manufacturing marketing content is starting to go high-tech with AI.
AI has been around with chat bots and other marketing tools for some time. Now, AI for content marketing is the latest hot technology. And AI is what’s behind the marketing term: “content intelligence.”
Simply put, it’s systems and software. AI combines and analyzes content data with business data. Then, it generates content recommendations that match your business goals. Through data-driven content, leads and conversions expand dramatically.
In short, expect better results. One company saw monthly website visitors increase from 4,000 a month to 400,000 after implementing AI for content generation. And that increase wasn’t noise. The website ranked high on Google search results and attracted users in the target market.
So how do you improve your content strategy for industrial manufacturing through AI technology? We would be happy to talk with you about enhancing your content marketing with data-driven SEO solutions. Contact us to get started, let’s talk!