Fun Finds Friday: High-Tech Startup

[dot_recommends] January 14, 2022 Manufacturing Trends

First US Company to Produce Synthetic Graphic for a Top-Tier EV Battery Manufacturer

Novonix lauch celebration event


The $160 million plant in development by a high-tech battery materials startup has a lot of people smiling. Startup Novonix Ltd., will begin producing high-tech materials for lithium-ion batteries in 2022.

We’re all hearing about the supply chain struggles automotive manufacturers face right now. Finally, some good news for the sector!

Novonix will produce synthetic graphite, an essential material for lithium-ion batteries like those used in electric vehicles (EV) and cell phones. A contract to provide material for Volkswagen EV batteries has the startup on firm financial ground. Other customers include Tesla, Honda, 3M, and Panasonic.

The first year, Novonix plans to produce 10,000 tons of synthetic graphite. By 2025, they plan to produce 40,000 tons per year.

Positive Results from High-Tech Manufacturing Startup

  • 290 jobs for workers in Tennessee where the plant is being built
  • Less reliance on other countries for essential high-tech materials
  • $20 million refurbishment of an empty industrial space formerly used by General Electric Co.
  • Support for the security of the US transportation manufacturing sector
  • “Paving the way for a new electric vehicle supply chain in America”


High-Tech Manufacturing as the Future of America

At an event celebrating the company launch, U.S. Secretary of Energy Jennifer M. Granholm pointed out the broader impacts of the startup. The establishment of Novonix will create a regional ecosystem centered on EV and lithium-ion battery production. Granholm expressed hope and encouragement for companies like Novonix being the future of American manufacturing.

We’d love to hear good news from your region! Connect with us on LinkedIn or Tweet us. We’re always happy to talk.

Managing Partner


Image credit: Chattanooga Times Free Press, Photo by Robin Rudd / From left, Andrew Liveris AO, Novonix board member and chair of Lucid Motors, U.S. Energy Secretary Jennifer Granholm and Chris Burns, Novonix CEO, count down to pull the switch that will change the Novonix sign to “Riverside Recharged.”


Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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