Toyota, maker of the Land Cruiser, a popular Earth vehicle, has researching and developing a new moon vehicle. The Lunar Cruiser, as it is called, will empower people to drive on the moon.
Toyota’s lunar rover craft is being developed in collaboration with the Japan Aerospace Exploration Agency (JAXA).
Toyota and JAXA recently announced that the new lunar rover will be ready to cruise the moon’s surface by the late 2020s.
The surprising inspiration behind the Lunar Cruiser is the idea that daily life can be carried out in space.
That’s right, JAXA and Toyota see a future where people live and drive on the moon. And they think it could happen as early as 2040!
Maybe given the rapid ascendance (sorry!) of space tourism, Toyota is smart to be planning ahead for the moon market. Or, more likely, they will provide safe land transport to scientists and explorers working on the moon’s surface.
As Toyota President Akio Toyoda said, “The automotive industry has long done business with the concepts of ‘hometown’ and ‘home country’ largely in mind. However, from now on . . . the concept of ‘home planet’, from which all of us come, will become a very important concept.”
He then added, “I believe that our industry, which is constantly thinking about the role it should fulfill, shares the same aspirations of international space exploration.”
In other words, automotive manufacturers have their eyes on outer space. For Toyota, the moon is only a start. They have set their sites on Mars next.
Would you drive on the moon if you had a chance? Would you live there?
Image source: Toyota
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
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