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We all know about hands-free mobile communication devices, but now Nike has developed completely hands-free sneakers.
Nike’s newly unveiled Go FlyEase sneakers not only lack shoelaces but can be stepped into easily for a completely hands-free user experience. The shoes are intentionally designed to respond to specific foot motions that enable wearers to put them on and take them off without assistance.
Why? Most likely Nike did some market research and found there was a demand. I know people who could use this shoe! The first market segment that came to mind was people with physical challenges that make putting sneakers on and off difficult. In their release Nike identified a much broader market. Ease sells!
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Managing Partner, StratMg
image credit: Nike
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.