Fun Finds Friday: Printing Press Meets TikTok

[dot_recommends] April 16, 2021 Uncategorized

An octogenarian with a 150-year-old press got over 17 million views!

Howard Hatch standing next to historic printing press at Sacramento History Museum

Here’s the latest example of how unpredictable social media stardom can be! Videos of a museum docent and antique printing presses have made the Sacramento History Museum the most popular museum account in the world on TikTok (a video-sharing app).

Howard Hatch, an octogenarian who has worked at the museum for 22 years, has been releasing video demonstrations of historic presses in action. These videos have gone viral and received millions of views. The most watched video is of a Washington Hand Press from 1852, and it has over 17 million views!

Hatch, formerly only known and loved locally, has advanced to status as “a national treasure.” The TikTok account now has twice as many followers as the population of Sacramento. “Howard the Printer” has become so popular that the museum now sells branded merchandise, fundraising off this viral social media triumph.

Read the full story of Howard Hatch’s TikTok success online at National Public Radio’s article or at The Washington Post.

Does this quirky story get you thinking about about how to get noticed online? LinkedIn makes more sense than TikTok for industrial manufacturers, of course. Still, even on LinkedIn you need to think about what content will get noticed and shared. We’re happy to have a conversation with you to share our experiences about how to put social media to work for your sales-driven growth strategy. Get in touch!

— parin
Managing Partner


(photo credit: Sacramento History Museum)

Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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