We’ve all heard of strategic petroleum reserves, but news this week featured maple syrup reserves. 50 million pounds of maple syrup is being released from the reserve in Canada.
As a natural resource tapped from maple trees, maple syrup production depends on weather. Some years produce more than other years. This year was a poor year due to a short and warm Spring.
Businesses have seen so many changes in consumer behavior the past couple years. One of the unexpected shifts occurred around maple syrup purchasing patterns.
Worldwide demand for natural maple syrup jumped 21%, according to Bloomberg.
Match poor yields with rising demand, and the industry faced challenging conditions.
“That’s why the reserve is made, to never miss maple syrup. And we won’t miss maple syrup!” said Helene Normandin, the Quebec Maple Syrup Producers’ communications director.
In addition to drawing from the strategic reserve this year, plans to expand production are in place. The maple syrup industry in Canada will tap 7 million more trees in the coming years to keep up with demand for the region’s “liquid gold.”
So, if your family enjoys pancakes and waffles, keep pouring on the maple syrup and thank the strategic foresight of the industry! Whether it’s pancakes fresh off the griddle or other comforts, we wish you a great week!
Photo credit: Robert F. Bukaty / AP
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.