Kentucky is celebrating the return of Fruehauf trailer manufacturing to the state after 25 years of its absence! The re-launch of Fruehauf manufacturing in Kentucky brings great opportunities for the company and the state.
What are the quantifiable benefits of the return of Fruehauf trailer manufacturing to the state? The following highlights from a fleetowner.com article will give you some idea of the impacts.
Originally founded in 1918, the company traces its roots to August Charles Fruehauf who invented and first commercialized semi-trailers. Sold in 1996 due to market downturns, the company passed through several transitions over the past 25 years. Mexico-based Grupo Fultra currently owns Fruehauf Inc.
A crowd gathered at the June 2022 ribbon-cutting event to celebrate the return of Fruehauf trailer manufacturing to Kentucky.
Fruehauf president Tom Wiseman said, “When we first announced that we were bringing the Fruehauf product back into the U.S. market, it was amazing how many ‘Fruehaufers’ contacted us and were very appreciative that the product was going to be built and offered again here.”
Kentucky Gov. Andy Beshear called Fruehauf “foundational” and “one of the most important businesses in the entire history of commerce and trade.”
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–parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
