Fun Finds Friday: Smart Shoes

[dot_recommends] July 9, 2021 Uncategorized

Smart Shoe Technology Revolutionizing Footwear

photo shows a Nike smart shoe

This week for Fun Finds Friday we’re looking at another example of smart technology entering daily life. The Smart Shoe!

The smart shoes market size was valued at $115.3 million in 2018 and is expected to reach $223.4 million by 2026, registering a CAGR of 9.1% from 2019 to 2026.

What Are Smart Shoes?

Smart shoes are engineered with integrated technology to boost comfort, convenience, and good health. So, what can they do?

  • Measure athletic performance
  • Track fitness
  • Evaluate health metrics
  • Provide personalized feedback to users


How does Smart Shoe technology work?

Bluetooth-connected accessory insoles link activity to a smartphone app. Technology features also include:

  • Inertial-magnetic measurement units
  • Satellite navigation systems
  • Pressure sensors
  • Ambient environmental sensors
  • Internal status sensors


Key Players in the Smart Shoe Market

  • Adidas
  • Digitsole
  • Nike Inc.
  • Puma SE
  • Salted Venture
  • TRAQshoe
  • Under Armour Inc.
  • Vivobarefoot Limited
  • Xiaomi Corporation


Specialty Smart Footwear

Safety and Posture Smart Shoes for Workers

Another smart shoe company, Zhor Tech, has designed shoes specifically for construction workers. A safety insole feature counts steps, detects fatigue, and evaluates the posture of wearers. This technology is also able to then alert a supervisor if an accident incurs.

Navigational Footwear for the Visually Impaired

Furthermore, Ducere Technologies has created Lechel footwear for people with visual impairments. An interactive navigation feature can help guide people through the use of vibration in the feet.

As industries continue to evolve and grow, it’s fun to watch how new technologies get applied! Wishing you a great weekend, and, as always, get in touch with your industrial manufacturing marketing questions.


Managing Partner

Photo credit: Nike


Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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