As National Geographic photographer Steven Alvarez said, “At our core, people are visual communicators.” He pointed to the ancient cave art of Chauvet-Pont-d’Arc in Ardeche, France, as a prime example.
More than mere visual communicators, we also find fulfillment in beauty. We experience joy and delight in excellence.
This portion of the Horse Panel of Chauvet shows the lesser-known right side. It features painted reindeer that are over 30,000 years old.
I feel connected with the people of that time by this art. It’s beauty has endured tens of thousands of years, and it still captures the human imagination. It still fills us with awe and amazement.
The artist who painted this panel used a natural rock partition to separate the reindeer shown here from the more famous horses.
You can see the horses and more about this beautiful ancient cave painting in the article by Alvaez, “Shooting Chauvet.”
Marketing relies on the power of visual communication, too. I encourage you to make some time this weekend to pause and find inspiration in beauty.
Remember to notice and delight in excellence in your business and throughout life.
Until next time,
–parin
managing partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
