No matter where you stand on the topic of UFOs—true believer or total skeptic—it’s intriguing to see the latest Navy video of a UFO off the coast of San Diego this week. And people are Google searching terms related to UFO to try to find and watch it. (You can find it here if you’re curious.)
Interest in UFOs has risen from a lull over the past year, with a peak occurring last May in response to news about incident reports circulating at that time.
Quietly, behind the scenes, the U.S. government has been compiling a report on “difficult to explain” UFO sightings.
In fact, in August 2020, the Department of Defense established the Unidentified Aerial Phenomena (UAP) Task Force (UAPTF) to “detect, analyze and catalog UAPs that could potentially pose a threat to U.S. national security.”
All of this activity and news has reinvigorated interest in UFOs in the United States as shown by Google Search Trends.
Did you know you could query Google Trends to see how various terms or keywords, as we would say in the marketing world, compare in popularity over time? Google also provides a dashboard showing the most popular searches of the day. This is interesting, and it’s also very useful to a marketing team.
If your marketing team wants to compare common terms/keywords in your industry to see which one is more popular with searches, Google Trends can show you that. This example compares the popularity of two Chicago baseball teams in terms of number of searches over the past 7 days. You can also use trends searches to monitor online “buzz” or interest in your industry.
So, even if UFOs aren’t your thing, we hope you will have fun playing around with the Google Trends tool. Contact us to learn more about how data-driven marketing will benefit your industrial manufacturing business.
–parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
