Industry buzz is all about Demand Generation, Marketing Automation, Sales-Marketing alignment…. But, at its core, Marketing is a lot easier if it is fueled by passion. Passion comes easy if the marketer is “sold” on the proposition themself.
Every marketer should ask the ultimate question – Would you buy the product? If so, why? Not because of the flashy power points, not because of market share, not because you drank the kool-aid but because it solves clear and specific challenges. It should enable your prospect to be better at what they do. Make the brand matter and not popular. Simple law of nature – if it matters, it lasts.