Even in 2020, many B2B marketers, especially manufacturers, struggle with their social media strategy. In fact, just the other day a client inquired about launching an Instagram page, while still in the early stages of establishing their LinkedIn and Facebook presence. Our guidance was consistent; do little and do it well. In fact, that is one of our five keys to success:
We appreciate it is a simple message. But yes, social media is a viable and valuable platform. It allows an opportunity to establish a relationship by positioning your brand to be a trusted partner. The higher the trust you develop, the higher the likelihood of quality lead generation.
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