data-driven marketing

Online Cross-Selling and Up-Selling Strategies

Merging customer data with cross-selling and up-selling tactics can accelerate revenue growth for industrial manufacturers. Customization and personalization will...

Customer Analytics for Manufacturers: Invest to Grow

Do you want to become a leader in digital sales transformation? Make sales truly digital using predictive, data-driven customer...

Manufacturing Marketing Action Items

  Being strategic about where you focus your activities as marketer will help you get the most out of...

Annual Strategic Marketing Planning: Ask Your Customers!

  As you embark on annual strategic marketing planning, ask yourself these questions: How much do you know about...

Marketing Automation and Personalization for Results

More and more manufacturers are adopting marketing automation and personalization. Over the last 5 years, global marketing automation market...

Increase Website Conversion Rates

Lower Page Load Times Dramatically Increase Conversion Rates Did you know that page load time directly correlates to website...
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