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data-driven marketing

B2B online sales strategies must be based on this:Gartner research finds that when B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. When buyers are comparing multiple suppliers‚ the amount of time spent with anyone sales rep maybe only 5% or 6%.

B2B Online Sales Strategies for Today’s Buyers

In today’s world, buyers expect on-demand availability of product and seller information. As more of the buyer’s journey takes...
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Nostalgia Marketing Content Strategy - target the hour main emotions

The Power of Nostalgia Marketing Content Strategy

Nostalgia Marketing has become one of the most popular social media trends of 2021. It’s easy to see how...
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B2B Marketing Tactics ROI - the chart shows that 50% of B2B marketers said email has the high ROI, 43% said Search Engine had high ROI, 34% endorsed Content Marketing, 32% endorsed Live Events, 23 endorsed social media, 16% endorsed PPC/Display ads, 13% endorsed Telemarketing as having high ROI, 11% endorsed retargeting, and the remainder got less than 10% endorsement.

B2B Marketing Tactics ROI: What the Data Says

Which B2B Marketing Tactics Produce the Highest ROI? Today’s industrial manufacturing marketers have many tactics to choose from: Email,...
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Manufacturing Marketing Content Strategy: Get It In Writing!

Successful B2B companies are 4x as likely to have a documented content marketing strategy (DCS). Here’s what you need...
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manufacturing email marketing campaigns and how artificial intelligence is reshaping marketing

Harnessing AI in Manufacturing Email Marketing Campaigns

Artificial Intelligence (AI) technology has reshaped marketing in recent years. We previously covered how AI and content intelligence in...
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e-commerce in manufacturing businesses grew to 67.3% of sales in 2018

What’s Driving Growth Now: E-commerce in Manufacturing Businesses

The future is now when it comes to the importance of e-commerce in manufacturing businesses. For optimal revenue growth,...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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