What does “unicorn” mean in the world of startups? A “unicorn” is a privately-held startup valued at over $1 billion. And according to MKE Startup News, Blue Line Battery, a Wisconsin manufacturing startup success may be poised to become a unicorn.
Founder and CEO of this Beloit, Wisconsin based company, Dustin Herte would not confirm or deny industry insider rumors. However, in a recent interview he acknowledged that “24 to 36 months is totally reasonable for (Blue Line) being a unicorn.”
That’s a remarkable timeline for a company founded in 2015. Just this month, March 2022, they achieved a $3.1 million seed funding round goal.
Blue Line CEO Herte credits the company’s success to the team of founders and their employees as much as their innovative battery technology. He cites their ability to listen to feedback and rapidly make improvements as a key differentiator.
Herte said, “Today we’re making a killer product. But it was because we listened.”
Read the full article by Startup Storyteller Anna Lardinois and check out more about Blue Line Batteries on their website.
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–parin
Managing Partner
Image credit: Blue Line Battery website
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
