Fun Finds Friday: Wisconsin Manufacturing Startup Success

[dot_recommends] April 1, 2022 Manufacturing Trends

$3.1 Million in Seed Funding Sets Blue Line Battery, a Beloit Battery Manufacturer on the Path Toward Unicorn Status

Wisconsin manufacturing startup success story Blue Line Batteries

What does “unicorn” mean in the world of startups? A “unicorn” is a privately-held startup valued at over $1 billion. And according to MKE Startup News, Blue Line Battery, a Wisconsin manufacturing startup success may be poised to become a unicorn.

Unicorn Status in Sight for 2015 Startup?

Founder and CEO of this Beloit, Wisconsin based company, Dustin Herte would not confirm or deny industry insider rumors. However, in a recent interview he acknowledged that “24 to 36 months is totally reasonable for (Blue Line) being a unicorn.”

That’s a remarkable timeline for a company founded in 2015. Just this month, March 2022, they achieved a $3.1 million seed funding round goal.

What Sets Blue Line Batteries Apart as a Manufacturing Startup?

  • Blue Line offers next generation lithium-ion batteries for industrial equipment such as powered trucks, forklifts, pallet jacks, & other electronic vehicles.
  • Over 90% of industrial batteries in use today are lead acid, an older, less efficient technology.
  • Lithium-ion batteries charge faster and use 25% less electricity for the same job because they don’t get hot when they charge.
  • Blue Line batteries are safer to operate in industrial environments.
  • As a bonus, Blue Line batteries have a patented modular design to make them easier to service in the field.

Manufacturing Growth Due to Team and Technology

Blue Line CEO Herte credits the company’s success to the team of founders and their employees as much as their innovative battery technology. He cites their ability to listen to feedback and rapidly make improvements as a key differentiator.

Herte said, “Today we’re making a killer product. But it was because we listened.”

Read the full article by Startup Storyteller Anna Lardinois and check out more about Blue Line Batteries on their website.

Have a manufacturing startup success story to share? We want to hear it!

Send us a message on LinkedIn or Tweet us. We’re always happy to talk.

Managing Partner


Image credit: Blue Line Battery website



Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

Stay in-tune with the latest trends and best practices

    let's talk Let’s Talk