Overview – Link Building Process – Defined
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks (usually called backlinks) to a website from external sites.
Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
Why Are Links So Important?
Links help your website show up higher in Search Engine Results (Google/Bing/etc) when people search for terms related to your business, if your website is otherwise healthy. They can also give you instant exposure to the audience of the website linking to you, which can result in referral traffic and increased brand recognition, all while helping you rank better in search. In total, there are over 200 factors that Google considers when determining how to rank your website.
Link Building Activities Definition
- Social Bookmarking – There are certain categories of websites which allow users to bookmark the pages and collect backlinks for the website. Example: https://www.snapigram.com/ , https://dashburst.com/
- PPT Submission – submitting a powerpoint presentation on sites like slideshare for content marketing and getting backlinks. Example – https://www.slideshare.net, https://www.slideserve.com
- PPT Promotions – The PPT submission published links are further syndicated to various link syndication websites. Example – https://www.belacam.com, https://diigo.com
- Guest Blog Posting – an article written and posted on someone else’s blog. When you write something on your own blog it’s just a “post”, but on someone else’s blog the writer is a ‘guest’. Example – https://www.bloglovin.com/ , https://www.authorea.com/
- Guest Blog Promotions – The Guest blog submission published links are further syndicated to various link syndication websites. Example – https://www.belacam.com, https://diigo.com
- PDF Submission – an off-page SEO technique that is one of the most influential way backlinking. It helps in submitting the PDF to various sites and gain the maximum visibility for your website. Example – https://www.edocr.com, https://jumpshare.com/
- PDF Promotions – The PDF submission published links are further syndicated to various link syndication websites. Example – https://www.belacam.com, https://diigo.com
- Microblogging – Microblogging refers to the act of creating concise posts for short audience interactions, often on common microblogging platforms. In addition to text, a post on a microblog can include links, audio, images. Example – https://www.plurk.com, https://posteezy.com/
- Blog Commenting – Blog commenting is defined as a relationship between blogs, bloggers and blog readers. It is a great way to exchange ideas, thoughts or opinions about what people feel for a particular topic or a blog post. Example –https://www.atv.com/blog/2018/03/wrong-atv-carburetor.html
- Content Syndication – Content syndication is a method of republishing existing content on other websites in order to reach a broader audience. … Content syndication benefits both parties: the website where it’s syndicated gets fresh content, while the person/brand behind the original content gets exposure to a new audience. Example – https://gab.com/ , https://refind.com/
- Company Profile Listing – Profile listing is the method that helps to record your resources on social networking platforms. The profile listing is a process where you can get the chance to add your site URL on the profile page and collect backlinks. Example – https://www.spreaker.com/ , https://about.me/
- Citation/Business Listing – Citations/ business listing is the best way to increase your chances to rank high for local searches. Citations are not connections but rather sources that include information about your business Name, Address, and URL of the website, directories, and business listings. Example – https://www.hotfrog.com , https://www.chamberofcommerce.com/
- QNA – QNA refers to Question and answer, Question and Answers submissions in an SEO off-page strategy which includes the task of answering the questions of the users on different Q&A submission websites/platforms to collect backlinks. Example – https://www.quora.com/
- Video Submission – Video submission is another SEO backlink strategy that’s gaining popularity. It’s a way of online advertising that gives SEO benefits as well as marketing benefits. You can also add your keywords in the video title and tags while you submit it for getting the best results. Example – https://www.dailymotion.com, https:/tumblr.com
- Video Promotion – The video submission published links are further syndicated to various link syndication websites. Example – https://www.belacam.com, https://diigo.com
- Product Submission – Product Submission is used to promote the website products and is a method to collect baclinks for product pages. Example – https://www.tuugo.us/ , https://us.enrollbusiness.com
- Image Submission – Image submission in SEO involves leaving images related to your website in different image sharing or submission sites. Example – https://www.flickr.com, https://www.pinterest.com
- Image Promotion – The image submission published links are further syndicated to various link syndication websites. Example – https://www.belacam.com, https://diigo.com
- Forum Posting – Forum posting refers to generating quality inbound links by participating in online discussion forums. It allows you to post new posts and reply to old ones to drive traffic to your site. Example – https://www.debate.org/
- Classifieds Submission – This is basically a process by which you can submit ads in classified submission sites and collect backlinks for websites. Example – https://locanto.com , https://www.hub.fm/
- Article Submission – Article submission is an off-page optimization activity. It refers to attracting traffic by submitting SEO optimized articles to popular article submission directories. It is a long term SEO activity which helps increase backlinks and boost ranking of your website. Example – https://uberant.com/ , https://topsitenet.com/
- Article Promotions – The article submission published links are further syndicated to various link syndication websites. Example – https://www.belacam.com, https://diigo.com
- Blog Submission – Blogging is an important off-page optimization activity in which you submit blogs in blog submission sites to collect backlinks. It enables you to offer fresh content to search engines on a regular basis and improve ranking. Example – https://blogspot.com, https://tumblr.com
- Blog Promotions – The blog submission published links are further syndicated to various link syndication websites. Example – https://www.belacam.com, https://diigo.com
- Infographic Distribution – Infographic submission means that you are submitting your infographics on other websites in order to get visitors and backlinks. This is another method to get ranking improvement by adding links to infographics. Example – https://www.edocr.com/ , https://imgbb.com/
- Infographic Promotion – The infographic submission published links are further syndicated to various link syndication websites. Example – https://www.belacam.com, https://diigo.com
