We believe in sharing our knowledge, our experience, and what we learn from working with U.S. manufacturers every day. Use these free webinars, videos, downloads, articles, and guides to help your team reach the right buyers and grow sales.
Watch full-length webinars and short Quick Takes from StratMg leadership on SEO, AI search, marketing automation, and sales growth.
IMA Seminar | February 2026
How AI search is changing the way buyers find manufacturers, plus a 90-day roadmap to get found in Google and AI tools.
Webinar | 1 hr
A plain-language look at what drives search rankings, with a panel of manufacturers sharing real SEO results.
Webinar | 1 hr
Practical ways manufacturers can keep growing sales with limited marketing resources.
Checklist | PDF
A step-by-step checklist to help your website get found in Google and in AI search tools like ChatGPT and Google AI Overviews over the next 90 days.
Presentation | PDF
The slides from Parin Mody's IMA seminar on how AI is changing search and what manufacturers can do about it.
Article
Open rates are inflated by Apple Mail Privacy Protection. The email metrics manufacturers should track instead, and how to connect email to pipeline and...
Article
How manufacturers track calls, forms and chats to their source, qualify leads and tie marketing to pipeline and revenue. Metrics, setup and common...
Article
How manufacturers get found in ChatGPT, Perplexity and Google AI Overviews: seven practical steps to earn AI citations and turn visibility into...
Our step-by-step guides to building a quantifiable plan for sustained sales growth, from segmenting your audience to marketing automation and lead nurturing.
Learn methods and factors to consider when segmenting target audience. This enables insight-driven personalized communications to build a meaningful relationship.
Tips and Tricks to capture essential prospect data to result in a prospect-driven personalized conversation.
Absorb techniques to battle the data minefields, extract intelligence a prospect may want, where they want it, how they want it and most importantly, when they want it.
Key elements that significantly impact the success of a lead generation plan.
Discover the methods and processes used to establish trust and credibility with a prospect in an online world to build a lasting relationship.
Uncover key tactical methods to generate a consistent flow of high-quality leads in an online world.
This paper paints a holistic view and a rationale to map a buyer’s end-to-end journey.
Design a congruent prospect experience throughout the buying cycle using key planning strategies identified in this paper.
Marketing is mandated to generate demand & Sales to monetize it. This paper maps a course to ensure the two goals are strategically and tactically aligned.
Understand the key components of a tactical plan of action to a successful demand generation strategy. This will result in consistent and predictable sales growth.
Use the ideas identified in this paper to help vet data partners & cost-effectively procure fresh, external data to generate optimal response rates for successful personalized communications.
A fantastic overview of the various factors to consider when vetting a Marketing Automation Platform.
Avoid analysis-paralysis! Leverage this white paper to identify key metrics to quantify marketing effectiveness along with data analysis techniques to enhance the propensity of prospect engagements.
A step-by-step guide to implementing a successful Marketing Automation Strategy, starting with guides on content creation to architecting lead nurture tracks.
