Learning Center

Content Marketing - Best Practices

We are rooted in our belief of sharing – our knowledge, our experiences & our learnings. In that vein, we have created a step-by-step guide to help chart a quantifiable plan of action to generate sustained sales growth by building personalized meaningful relationships.

1.1 Categorizing Audiences

Learn methods and factors to consider when segmenting target audience. This enables insight-driven personalized communications to build a meaningful relationship.

1.2 Capturing Data

Tips and Tricks to capture essential prospect data to result in a prospect-driven personalized conversation.

1.3. Analyze & Apply Data

Absorb techniques to battle the data minefields, extract intelligence a prospect may want, where they want it, how they want it and most importantly, when they want it.

2.1. Critical Success Factors

Key elements that significantly impact the success of a lead generation plan.

2.2. Strategic Planning

Discover the methods and processes used to establish trust and credibility with a prospect in an online world to build a lasting relationship.

2.3. Tactical Plan

Uncover key tactical methods to generate a consistent flow of high-quality leads in an online world.

3.1. Expanding Our Definition

This paper paints a holistic view and a rationale to map a buyer’s end-to-end journey.

3.2. Planning Effectively

Design a congruent prospect experience throughout the buying cycle using key planning strategies identified in this paper.

3.3. Keys to Success

Marketing is mandated to generate demand & Sales to monetize it. This paper maps a course to ensure the two goals are strategically and tactically aligned.

3.4. The Rules of Engagement

Understand the key components of a tactical plan of action to a successful demand generation strategy. This will result in consistent and predictable sales growth.

4.1. Key to B2B Marketing

Use the ideas identified in this paper to help vet data partners & cost-effectively procure fresh, external data to generate optimal response rates for successful personalized communications.

5.1. Preparation & Selection

A fantastic overview of the various factors to consider when vetting a Marketing Automation Platform.

5.2. Metrics & Data

Avoid analysis-paralysis! Leverage this white paper to identify key metrics to quantify marketing effectiveness along with data analysis techniques to enhance the propensity of prospect engagements.

5.3. Content & Lead Nurturing

A step-by-step guide to implementing a successful Marketing Automation Strategy, starting with guides on content creation to architecting lead nurture tracks.

Our Results

With over a decade of experience in working with hundreds of industrial manufacturing companies, our contribution and results speak for itself.

Over

100
%

Industrial Manufacturing Clients

Over

100M
%

MILLION Attributable Revenue Impact

Over

90
%

Successfull Project Rate

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