We advocate a holistic approach to organic sales growth. Our process funnels quantifiable short-term traction while laying the foundation for sustained mid-to-long-term growth and success. Our methodology breaks down the sales growth strategy and execution into three easy steps.
The Internet has enabled a smarter customer. Digitial is the new normal. This, in turn, results in a vibrant online marketplace—the biggest tradeshow in the world! The Internet is a perfect forum that presents a level playing field for all—Large or Small companies!
While the channels of communications have shifted over time to a dependence on online tools, the dictum of how our human brain makes decisions has not. We believe Logic drives rational thought but it’s the Emotions that drive actions! These actions, in turn, drive unambiguous results.
Using this principle, our process leverages off-the-shelf technology platforms to help us ‘do more with less.’
We articulate and develop a personalized journey that speaks to the specific needs and pain points of each target segment. In addition, the platforms enable us to track and analyze the effectiveness of the program to ensure a clear Return on Investment.
Our beliefs stem from your customer’s pain points. What used to be the key differentiators, like a family-owned company with a long history, quality manufacturing, short lead times, cost-effective pricing, etc. have now morphed into just a ‘ticket to the game.’ With the advent of technology, your customers are working smarter and as a result, they’re managing many threads simultaneously.
This, in our experience, has mandated a new paradigm for you to develop a competitive advantage—make your customer’s life as easy and predictable as possible by making it...
Easy to Find You
Easy to Work With You
Easy to Buy From You
There are three main reasons to invest conscious effort towards managing your current customers, i.e. customer retention.
Building a Moat
Word of Mouth
Maximizing customer monetization is a critical lever in a holistic sales growth strategy while shoring customer retention. It helps build a competitive advantage while generating additional revenues for your company. Upselling and cross-selling, when done right, will ensure you elevate customers from Apathetic → Acquiescent → Advocate. Learn More about the types of customers.
Our beliefs dictate there are distinct advantages to cross-sell and upsell at an appropriate time. Key among them are...
Increases Lifetime Value
Builds Deep Relationships
Organic Sales Growth
This is accomplished via a cultural commitment to always ensure we listen to the customer and identify specific contexts and timing where we can help optimize their efforts. If they win, you win!
Our approach is one that commite to learning the ‘Voice of the Customer.’ Listening, tracking and scoring customer engagements generates a tremendous amount of intelligence. This intelligence helps craft a personalized conversation for your customer. This personalized conversation, in turn, enables the identification of an appropriate time and context to pitch a cross-sell or an upsell opportunity.
Our approach is one that commits to learning the ‘Voice of the Customer.’ Listening, tracking and scoring customer engagements generates a tremendous amount of intelligence.
With over a decade of experience in working with hundreds of industrial manufacturing companies, our contribution and results speak for itself.
Industrial Manufacturing Clients
Million Attributable Revenue Impact
Successful Project Rate
Put us to the test, we thrive on it!