Social Media Optimization Services

Best Practices for Social Media Optimization Services

Let’s face it social media continues to engage customers all over the world, driving them to buy and become lifetime customers of brands.

With so many social media optimization companies to choose from, what’s the optimal mix for your industrial manufacturing company’s social media marketing strategy?

Let’s take a look at our best practices for social media optimization services.

• Set goals that can be measured.

How do you want social media to impact your business? Putting in place goals will help set benchmarks that you can track and measure over time. This allows you to focus on the strategies that are most successful, and quickly shift gears if things change. Your goals should be more than simply likes and shares. You need to write each of your social media posts with a specific strategic objective in mind. Examples of high-quality social media objectives include increasing brand awareness, increasing new customers, enhancing customer service, and increasing overall lifetime engagement with your brand.

•  Invest time and resources in the social media channels that best fit your brand.

It takes a lot of time and effort to do social media optimization services well. If you try to cover all of the social media channels online, you will spread yourself too thin and end up not doing a quality job in any of them. Use your own customer profiles and knowledge of their behaviors to determine which channels will work best for your unique business. Carefully choosing which social media channels are the right fit for your small business social media strategy will give you more energy and resource to create amazing content for your followers.

• Brand your social media profile pages with consistency.

The look and feel of your brand should be consistent across all of the social media channels where you establish a presence. Doing this strengthens your brand and helps create easy recognition and customer loyalty.

In particular, maintain consistency across the following areas of your social media profiles:

• Logos and taglines.  Use the same logo for your brand on all channels. This creates a visual imprint that sticks with your customers. If you have a punchy tagline, make sure it is present on all channels.
• Visual effects.  Photos and custom designs will help evoke meaningful emotion with your followers. Most social media profile pages allow you to have some degree of visual customization over them. Try to use the same visuals across all channels to establish a recognizable look and feel for your brand.
• Brand descriptions.  Write a short yet compelling description of your company that is consistent across all channels. Brevity is key when it comes to descriptions. Your customers should immediately be able to understand who you are and what you do. Be sure to include the URL for your website in the description.
• Written tone.  Does the writing on your social media profile reflect the character and tone of your business? Speak to your customers in an original way that is true to your brand and that your customers will grow to love and recognize.

It’s quality not quantity when it comes to social media content.

Some brands try to inundate their followers with content. Unfortunately, this strategy can backfire when readers become annoyed and start to dislike your posts or block your content. The social media channels factor these actions into their algorithms and will rank your content lower and lower in the feeds as a result.

Instead, focus on giving your followers high-quality content that will keep them coming back again and again. An ideal social media content mix includes thought leadership, response prompts, and promotion. Freshness is also critical. It is important to be posting content that is current and not yesterday’s news. It is also helpful to create an editorial calendar to schedule your content in advance month to month.