Bridgid Johnson is Co-Founder and Partner, Marketing Operations at StratMg. She helps U.S. manufacturers grow, so they can create and save American jobs. At StratMg she leads strategy and technology, guiding client programs and helping the team stay ahead of new platforms and tactics, from marketing automation and SEO to AI search. Before co-founding StratMg in 2013, she spent more than a decade in email marketing, email operations, and global demand generation for B2B media brands.
Email Marketing Specialist, 2001 to 2005
Bridgid began her career at Reed Business Information, running email marketing campaigns for its portfolio of B2B media brands.
eMail Operations Manager, 2005 to 2011
Promoted to lead email operations and deliverability across the brand portfolio, she partnered with Reed’s legal team to apply CAN-SPAM and international email and privacy regulations, building compliant processes for list management, consent, and opt-outs.
Global Client Solutions Manager, 2010 to 2012
At Mardev-DM2, a Reed Business Information division, she managed a global team that helped clients plan, implement, and analyze demand generation programs through marketing automation.
In 2013, Bridgid co-founded StratMg with Managing Partner Parin Mody around one mission: to create and save U.S. manufacturing jobs through sales growth.
As Co-Founder and Partner, Marketing Operations, she guides the strategy and technology behind client programs. She helps clients set growth objectives, define target buyers, and choose the right channels and KPIs, and she leads StratMg’s marketing technology stack so the team stays current on new trends, platforms, and tactics, including AI search. She also oversees marketing automation, email marketing, and lead nurturing programs, helps keep client email programs compliant with CAN-SPAM, GDPR, and CASL, and oversees reporting that connects marketing to pipeline and revenue.
StratMg’s focus is the U.S. market, and the team also supports international programs for clients selling globally. To date, StratMg has supported 450+ manufacturing clients across 350+ projects, with $850M+ in attributable revenue.
The Manufacturing Outlook | March 2025
StratMg was named a Top Industrial Marketing Services Provider by The Manufacturing Outlook (March 2025).
IMEC Webinar | February 2023
Bridgid presented the IMEC webinar “Fill Your Pipeline: Grow Your Prospect Pool Using Digital Marketing,” sharing how manufacturers can grow their sales pipeline with digital marketing.
See all of StratMg’s awards and recognition.
Bridgid shares practical advice to help manufacturers build a stronger sales pipeline with digital marketing, marketing automation, and email.
IMEC Webinar | February 2023
How manufacturers can use digital marketing to build relationships that turn into organic sales: identifying key target customers, building a personalized relationship of trust and credibility, and staying top of mind when a need arises. The recording is available from IMEC.
Quick Take | 28 sec
Why nurturing trade show leads with personalized, well-timed email marketing leads to more sales conversations.
Quick Take | 14 sec
No. It’s about the driver, not the car. Done correctly, email can be one of the most effective marketing channels for manufacturers.
Quick Take | 11 sec
How personalization and marketing automation help manufacturers build trust and credibility with prospects and current customers.
Quick Take | 30 sec
Leads can take three to eight months to develop, so staying top of mind now means you are ready for new business when capacity frees up.
Connect with Bridgid on LinkedIn, or contact StratMg to talk about growing your manufacturing business.
