Free webinars and talks on SEO, AI search, and B2B marketing for U.S. manufacturers. StratMg’s leaders, including Managing Partner Parin Mody, have presented with the Illinois Manufacturers’ Association, IMEC, CFE Media and Technology’s Marketing to Engineers® program, and the Business Marketing Association. Each session below includes a summary, and our most popular webinars have full recaps, chapters, and transcripts.
IMA Seminar | February 25, 2026 | Joliet Junior College
At the Illinois Manufacturers’ Association’s “Supercharge Your Manufacturer Marketing Strategy” seminar, Parin Mody showed how AI search is replacing the first sales call and how manufacturers can become the company AI recommends.
StratMg with IMEC and IMA | July 2022 | 61 minutes
Parin Mody explains what determines your search ranking, how on-page and off-page SEO work together, which metrics show whether SEO is working, and which free tools benchmark your website. A panel of three StratMg clients, F.N. Smith, VMC Chinese Parts, and The Armoloy Corporation, shares the results their StratMg SEO programs delivered.
IMEC Webinar | April 2022 | 60 minutes
How to build trust with prospects online, why SEO and email marketing are the best starting channels, and how marketing automation lets a lean team act as a pre-sales function.
CFE Media and Technology | February 2021 | 34 minutes
Why marketing automation underdelivers, how to score leads with sales, which metrics matter before deals close, and a program that grew pipeline more than 175% with flat spend.
IMEC Webinar | February 2023
How manufacturers can grow a sales pipeline on a limited budget by building relationships online: identify key target customers, build a personalized relationship of trust and credibility, and stay top of mind when a need arises, all while mapping marketing dollars to sales growth.
IMEC Lunch and Learn | StratMg Client Results | May 2021 | 60 minutes
A StratMg client success story. In this IMEC session, two StratMg clients, F.N. Smith Corporation and Advantage Components (ACI Wires), explain how aligning marketing with clear growth objectives changed their results. F.N. Smith grew sales about 10% in the first year by focusing on existing customers, saw website activity rise 37%, and moved all 20 of its target phrases into Google results, with 60% on page one. Advantage Components won three new customers through SEO within months of launching its program.
Short videos from Managing Partner Parin Mody and Bridgid Johnson, Co-Founder and Partner, Marketing Operations, on brand identity, budget allocation, diversification, and email marketing for manufacturers. Subscribe on YouTube for new videos.
Parin Mody | 1 min 12 sec
Why brand identity matters for manufacturers and what to communicate to build relationships of trust with customers.
Parin Mody | 1 min 37 sec
How manufacturers can use diversification as a strategy in response to supply chain challenges.
Parin Mody | 2 min 44 sec
A two-pronged approach to sales growth and how to balance lead generation with lead conversion.
Parin Mody | 2 min 57 sec
How to split budget between online and offline channels and across SEO, paid search, and social media.
Bridgid Johnson, Co-Founder | 28 sec
Why nurturing trade show leads with personalized, well-timed email marketing leads to more sales conversions.
Parin Mody | 46 sec
Why your brand identity starts with your mission and the core essence of your team, and why it matters to humanize your company. People buy from people.
Bridgid Johnson, Co-Founder | 30 sec
Leads can take three to eight months to develop, so staying top of mind now means you are ready for new business when capacity frees up.
Bridgid Johnson, Co-Founder | 11 sec
Email marketing is not about the quick sell. Personalization and marketing automation build trust and credibility with prospects and customers.
Bridgid Johnson, Co-Founder | 14 sec
No. It is about the driver, not the car. Done correctly, email can be one of the most effective channels for manufacturers.
Parin Mody | 28 sec
Measure ROI: how much you invested, how much became sales pipeline, and what percentage converted. Your agency should give you that transparency.
Parin Mody | 32 sec
Before investing in automation to address labor challenges, factor in machine maintenance and finding the right skill sets to get a return.
Parin Mody | 52 sec | Recorded 2022
During the 2022 supply chain disruptions, many manufacturers applied their core competencies in new, creative ways to add value and protect the business.
Earlier talks from Parin Mody on choosing and running a marketing automation program. The tools have evolved, but the principles of personalization, lead scoring, and sales alignment still apply.
Marketing to Engineers Event | May 2015 | 35 minutes
For B2B marketers worried that marketing automation will be a big investment that will not pay off, Parin explains how to choose and use a platform so it saves time and money and delivers results.
BMA Atlanta | July 2014 | 51 minutes
A follow-up to BMA Atlanta’s marketing automation lunch and learn, where Parin answers attendee questions and walks through the next steps of starting a successful marketing automation program.
Parin speaks to manufacturers, associations, and industry groups about SEO, AI search, and sales-driven marketing. Contact StratMg to invite him to your next event or webinar.
