Industrial buyers do not start with a cold call. They start with a search. StratMg runs paid search and paid social campaigns that put your capabilities in front of engineers, procurement teams and plant leaders at the moment they are sourcing, and we measure success in qualified RFQs, not clicks.
Organic visibility takes months to build. Paid campaigns put you on the first page today for the searches that matter most, and they generate data that makes the rest of your marketing smarter.
Paid media results
Ad platforms now run on AI. Used well, it finds buyers you would miss. Left unchecked, it fills your pipeline with cheap, unqualified form fills. Our job is to put that AI to work on your terms.
We test Google’s AI-driven campaign types using negative keywords, brand exclusions, URL controls and search-term review, and keep them only where lead quality holds.
We feed qualified-lead and revenue data back into Google and LinkedIn through offline conversion imports and enhanced conversions, so smart bidding optimizes for real opportunities.
Google now places ads within AI answers. Specific, capability-rich ads and landing pages are what earn those placements.
Customer lists, website visitors and CRM segments power remarketing and lookalike targeting as third-party tracking fades.
Search campaigns built on long-tail, high-intent keywords; display and YouTube remarketing for long sales cycles; Performance Max and AI Max where tested and controlled.
Account-based campaigns targeting job titles, industries and named accounts, with lead gen forms, sponsored content and thought leader ads.
Process demonstrations, facility tours and capability videos for manufacturers whose value is best shown, not described.
Terms like “contract CNC machining for aerospace” may see fewer than 100 searches a month, but one conversion can be worth a six-figure contract. We build tight, intent-focused keyword sets and aggressive negative lists that screen out job seekers, students and DIY traffic.
Industrial buyers scan for certifications, tolerances, materials, capacity and lead times. Our ads lead with specifics like ISO 9001 or AS9100 certification and real capabilities, not vague claims.
Every campaign points to a page that matches the ad, shows specifications and proof, and makes it easy to request a quote or talk to an engineer.
Before launch, we model expected lead volume, cost per lead and pipeline impact for your market.
Typical ranges
Cost per lead commonly runs $75 to $300 on Google and higher on LinkedIn, offset by contract values that are often many times greater. Smaller regional programs often start at $2,000 to $5,000 per month in ad spend.
Paid search accelerates the Make Customers stage while SEO builds. Search-term data shapes SEO content, remarketing keeps prospects engaged between email touches, and teleservices follows up quickly on high-value paid leads before they go cold.
SEM, or search engine marketing, is the broader practice of buying visibility on search engines. PPC, or pay-per-click, is the pricing model most of those ads use. For manufacturers, we use both terms to cover paid search, LinkedIn, YouTube and remarketing campaigns managed as one program.
Sometimes. Google’s AI-driven campaign types can find demand you would miss, but they also chase cheap, low-quality conversions if you let them. We test them with brand exclusions, negative keywords, URL controls and qualified-lead conversion data, and keep them only where lead quality holds up.
It depends on your market and goals. Smaller regional manufacturers often start around $2,000 to $5,000 per month in ad spend, while national programs across platforms may invest $15,000 or more. Cost per lead commonly ranges from $75 to $300 on Google and higher on LinkedIn, offset by larger contract values. We model expected lead volume before launch.
Most campaigns produce their first qualified leads within two to four weeks. Enough data to optimize and scale with confidence usually takes 60 to 90 days.
Google now shows ads within and alongside AI Overviews and AI Mode results for eligible Search, Shopping and Performance Max campaigns. Placement is automatic based on relevance, which makes clear, specific ads and landing pages more important than ever.
We track every call and form to the campaign and keyword, qualify each lead and send qualified-lead and revenue data back to the ad platforms. You see cost per qualified lead, pipeline and revenue, not just clicks, and we use that data every month to move budget toward the keywords and campaigns producing real opportunities.
We will review your current campaigns, keyword coverage and conversion tracking, and show you where budget is leaking and where qualified leads are being missed.
Wondering how we use AI? Read our AI content standards.
