Your next customer may never see a list of 10 blue links. Engineers and buyers now ask AI assistants to recommend suppliers, and Google answers more questions directly on the results page. StratMg optimizes your company for both: ranking in traditional search and being cited in AI answers, through one program that combines on-page and off-page optimization.
Buyers still want the same thing: a qualified supplier who can meet their spec, tolerance, certification and timeline. What changed is where they look first.
That means visibility is no longer just about ranking. It is about being the source the answer is built from. For manufacturers, that is good news: AI tools reward specific, technical, well-documented expertise, and that is exactly what most industrial companies have but rarely publish well.
Typical client results
On-page work turns your website into a clear, credible source that search engines can rank and AI tools can read, understand and cite.
Dedicated pages for each process, material, industry and application, written in the language engineers search with and structured to answer their questions directly.
Crawlability, indexing, site speed, Core Web Vitals, mobile usability and clean internal linking, so nothing technical holds your content back.
Organization, product, FAQ and breadcrumb schema that tells search engines and AI models exactly who you are and what you make.
Clear definitions, specification tables, comparison content and FAQs that AI tools can lift accurately into an answer.
Real authors, credentials, certifications, case results and company facts that demonstrate experience, expertise and trust.
One consistent company story, name, address, capabilities and leadership across your site and profiles, so AI models do not confuse you with anyone else.
Search engines and AI models trust what other credible sources say about you. Off-page work builds that proof in the places your buyers and the algorithms already look.
Links earned through suppliers, customers, distributors, associations and industry publications you already have relationships with, not purchased links.
Claimed and consistent profiles on ThomasNet, Google Business Profile, association directories and industry marketplaces.
Press releases, expert commentary and trade publication placements that create the third-party mentions AI tools cite.
Presence on LinkedIn, YouTube, industry forums and Q&A communities that AI answers frequently reference.
A steady process for collecting reviews, testimonials and case studies that strengthen trust signals.
Ongoing monitoring of your backlink profile and competitor gaps to find the highest-value opportunities.
Rankings alone no longer tell the full story. We track how AI tools talk about your company.
AI makes our team faster. It does not replace manufacturing knowledge or editorial judgment.
SEO and AI search is the foundation of the Make Customers stage. SEM fills gaps while rankings build and shares search-term data that guides content. The content we create feeds your email program and gives teleservices a reason to call. Social media extends its reach and creates the mentions AI tools notice.
AI search optimization, also called answer engine optimization (AEO) or generative engine optimization (GEO), is the work of getting your company cited when buyers ask tools like ChatGPT, Perplexity, Gemini, Copilot or Google AI Overviews for suppliers, processes or specifications. It builds on SEO fundamentals and adds structured content, entity consistency and third-party authority that AI models rely on.
Because neither works well alone. On-page work makes your site clear and credible; off-page work proves that credibility through links, listings and mentions on sites search engines and AI models already trust. Splitting them usually means paying for half a result.
Most clients see measurable traffic gains in 90 to 120 days, with qualified leads building from there. AI citations can move faster on niche technical topics where little good content exists. Because industrial sales cycles are long, we report leading indicators monthly so you can see progress before deals close.
We maintain a set of buyer questions for your capabilities and markets and check them on a regular schedule across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, supported by AI visibility tools. We report which answers cite you, which cite competitors and which sources the AI tools are pulling from.
Yes. AI tools pull heavily from pages that already rank and from sources search engines trust. Strong SEO is the foundation AI visibility is built on, and buyers who are ready to act still click through to supplier websites to verify capabilities and request quotes.
We typically need editor access to your CMS, Google Search Console and Google Analytics. If your web team prefers to make changes, we provide prioritized, specific recommendations and verify them after they go live. StratMg does not offer website development.
We track every call and form from organic search and AI referrals back to the page and query behind it, separate real sales opportunities from spam and service calls, and work with your sales team to connect qualified leads to revenue. That data tells us which content and capabilities to invest in next.
We will check how your company shows up in Google and in AI answers for the questions your buyers ask, and show you the biggest gaps. No obligation.
Wondering how we use AI? Read our AI content standards.
