Ability Engineering Technology (AET) is a leader in turnkey, value-added engineering and manufacturing of cryogenic solutions & other high-precision equipment. With a specialization in the design and manufacture of customized vessels and piping assemblies, a majority of their solutions are used throughout the liquid-gas supply chain for the purification, liquefaction, distribution, storage, and end-use of gases and hydrocarbons.
AET's overarching goals were to -
After a thorough audit of AET's online presence across multiple digital channels, the strategic plan from StratMg set out to create an extensive digital footprint for the company while simultaneously improving AET's accessibility and credibility among prospective buyers.
By focusing on the top of the marketing funnel, Ability would create a bigger pool of prospects and position themselves as a valued industry leader right from the start of the buyer's journey.
StratMg did more than provide a solution based on just our needs, they implemented a strategy based on the results we were looking to achieve. With this results-focused approach, it was easy to see the impact their efforts made throughout the life of the project and how important their partnership was to us achieving our goals.
