Marketing Automation

Free Resources for Manufacturers

We believe in sharing our knowledge, our experience, and what we learn from working with U.S. manufacturers every day. Use these free webinars, videos, downloads, articles, and guides to help your team reach the right buyers and grow sales.

Webinars and Videos

Watch full-length webinars and short Quick Takes from StratMg leadership on SEO, AI search, marketing automation, and sales growth.

IMA Seminar | February 2026

AI Search for Manufacturers

How AI search is changing the way buyers find manufacturers, plus a 90-day roadmap to get found in Google and AI tools.

SEO Demystified for Manufacturers

Webinar | 1 hr

SEO Demystified for Manufacturers

A plain-language look at what drives search rankings, with a panel of manufacturers sharing real SEO results.

Sustain Sales Growth: Do More with Less

Webinar | 1 hr

Sustain Sales Growth: Do More with Less

Practical ways manufacturers can keep growing sales with limited marketing resources.

Free Downloads

Checklist | PDF

90-Day AI SEO Roadmap for Manufacturers

A step-by-step checklist to help your website get found in Google and in AI search tools like ChatGPT and Google AI Overviews over the next 90 days.

Presentation | PDF

AI Search for Manufacturers: IMA Seminar Slides

The slides from Parin Mody's IMA seminar on how AI is changing search and what manufacturers can do about it.

Latest Insights

Email Marketing Metrics for Manufacturers: What to Track After Apple Mail Privacy Protection

Article

Email Marketing Metrics for Manufacturers: What to Track After Apple Mail Privacy Protection

Open rates are inflated by Apple Mail Privacy Protection. The email metrics manufacturers should track instead, and how to connect email to pipeline and...

Lead Tracking for Manufacturers: How to Tie Marketing to Revenue

Article

Lead Tracking for Manufacturers: How to Tie Marketing to Revenue

How manufacturers track calls, forms and chats to their source, qualify leads and tie marketing to pipeline and revenue. Metrics, setup and common...

How Manufacturers Get Found in AI Search: ChatGPT, Google AI Overviews and Perplexity

Article

How Manufacturers Get Found in AI Search: ChatGPT, Google AI Overviews and Perplexity

How manufacturers get found in ChatGPT, Perplexity and Google AI Overviews: seven practical steps to earn AI citations and turn visibility into...

Content Marketing Guides

Our step-by-step guides to building a quantifiable plan for sustained sales growth, from segmenting your audience to marketing automation and lead nurturing.

5.1. Preparation & Selection

A fantastic overview of the various factors to consider when vetting a Marketing Automation Platform.

5.2. Metrics & Data

Avoid analysis-paralysis! Leverage this white paper to identify key metrics to quantify marketing effectiveness along with data analysis techniques to enhance the propensity of prospect engagements.

5.3. Content & Lead Nurturing

A step-by-step guide to implementing a successful Marketing Automation Strategy, starting with guides on content creation to architecting lead nurture tracks.

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