Manufacturing Marketing White Papers & Guides | StratMg

Free Resources for Manufacturers

We believe in sharing our knowledge, our experience, and what we learn from working with U.S. manufacturers every day. Use these free webinars, videos, downloads, articles, and guides to help your team reach the right buyers and grow sales.

Webinars and Videos

Watch full-length webinars and short Quick Takes from StratMg leadership on SEO, AI search, marketing automation, and sales growth.

IMA Seminar | February 2026

AI Search for Manufacturers

How AI search is changing the way buyers find manufacturers, plus a 90-day roadmap to get found in Google and AI tools.

SEO Demystified for Manufacturers

Webinar | 1 hr

SEO Demystified for Manufacturers

A plain-language look at what drives search rankings, with a panel of manufacturers sharing real SEO results.

Sustain Sales Growth: Do More with Less

Webinar | 1 hr

Sustain Sales Growth: Do More with Less

Practical ways manufacturers can keep growing sales with limited marketing resources.

Free Downloads

Checklist | PDF

90-Day AI SEO Roadmap for Manufacturers

A step-by-step checklist to help your website get found in Google and in AI search tools like ChatGPT and Google AI Overviews over the next 90 days.

Presentation | PDF

AI Search for Manufacturers: IMA Seminar Slides

The slides from Parin Mody's IMA seminar on how AI is changing search and what manufacturers can do about it.

Latest Insights

Email Marketing Metrics for Manufacturers: What to Track After Apple Mail Privacy Protection

Article

Email Marketing Metrics for Manufacturers: What to Track After Apple Mail Privacy Protection

Open rates are inflated by Apple Mail Privacy Protection. The email metrics manufacturers should track instead, and how to connect email to pipeline and...

Lead Tracking for Manufacturers: How to Tie Marketing to Revenue

Article

Lead Tracking for Manufacturers: How to Tie Marketing to Revenue

How manufacturers track calls, forms and chats to their source, qualify leads and tie marketing to pipeline and revenue. Metrics, setup and common...

How Manufacturers Get Found in AI Search: ChatGPT, Google AI Overviews and Perplexity

Article

How Manufacturers Get Found in AI Search: ChatGPT, Google AI Overviews and Perplexity

How manufacturers get found in ChatGPT, Perplexity and Google AI Overviews: seven practical steps to earn AI citations and turn visibility into...

Content Marketing Guides

Our step-by-step guides to building a quantifiable plan for sustained sales growth, from segmenting your audience to marketing automation and lead nurturing.

1.1 Categorizing Audiences

Learn methods and factors to consider when segmenting target audience. This enables insight-driven personalized communications to build a meaningful relationship.

1.2 Capturing Data

Tips and Tricks to capture essential prospect data to result in a prospect-driven personalized conversation.

1.3. Analyze & Apply Data

Absorb techniques to battle the data minefields, extract intelligence a prospect may want, where they want it, how they want it and most importantly, when they want it.

2.1. Critical Success Factors

Key elements that significantly impact the success of a lead generation plan.

2.2. Strategic Planning

Discover the methods and processes used to establish trust and credibility with a prospect in an online world to build a lasting relationship.

2.3. Tactical Plan

Uncover key tactical methods to generate a consistent flow of high-quality leads in an online world.

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