StratMg took a structured and agile approach to the overall project –

• Strategic Marketing Plan -
  • Short-term Growth – Increase current market share
    • Overall Goal: Based on successes within the served industries, develop, and deliver a marketing plan to generate traction in the immediate future
    • StratMg worked with the Executive Staff to -
      • Identify niche areas of growth, for instance – Pumps & Valves, Injection Molding…to generate traction
      • Given the company’s successes and tremendous brand equity in the industries, position the company as a credible advisor to the prospects not a vendor.
      • Create a storyboard to educate the prospects on identifying the most appropriate solutions for their respective challenges along with the pros/cons & the benefits of the solutions thus building a relationship of a credible partner to the prospects.
    • Long-term Growth – Target new industries
      • Overall Goal: Diversify the current customer base by targeting new industries to generate organic growth
      • StratMg worked with the Executive Staff to -
        • Identify new segments for growth, for instance – Food Service Equipment, Medical Device Equipment, etc.
        • Understand the pain points and challenges by job function of the target audience
        • Map those pain points and solutions within the context of the company’s capabilities and core competencies. This positioned the company as a trusted advisor and not a vendor to the prospects.
        • Create a storyboard to educate the prospects on the value proposition of the service offering within the context of their respective challenges thus building a relationship as a trusted partner not a vendor.
      • Tactical Marketing Plan -
        • Overall Goal: Generate high quality and qualified sales opportunities for the in-house sales team
        • Lead Generation via an Account Based Marketing Plan
          • A custom prospect database was generated by surgically targeting companies and job functions.
          • Leveraging a marketing automation platform, StratMg crafted a personalized dynamic journey to educate the prospects on the value proposition of the service offering within the context of their respective challenges.
          • The program helped solidify the company’s relationship as a trusted and credible partner while emphasizing key attributes such as a personalized experience along with how easy the company is to do business with.
          • Marketing & Sales alignment led to a congruent prospect experience throughout the lead life cycle. This resulted in a significant sales pipeline with a high propensity to convert for the company