Lemfco, a premier cast iron foundry in the United States, specializes in manufacturing of gray iron castings for myriad industries.
Lemfco was growing at a predictable rate year-over-year via customer retention and referral business. However, to scale growth efforts at a faster clip they needed to proactively pursue outbound efforts.
StratMG worked with the Executive team to understand the current business imperatives at Lemfco. Together, the team devised a strategic approach to target new market entries.
The tactical plan started by leveraging Search Engine Optimization techniques to drive qualified traffic to the website. An outline of the execution plan is as follows –“StratMG exposed sales opportunities in segments we didn’t even have on our radar. Further, their streamlined process keeps my level of involvement to a minimum. As a business owner it is important for us to work with experts that are driven by results and are conscious of our time and capital investment.StratMG checks all those boxes for sure!”
Increase in engaged organic traffic
Keywords in Top 10 Vs 0% at project initiation
Year-over-year sales pipeline growth
Twice avg LTV of a typical customer
New Market Entries
