Lemfco, a premier cast iron foundry in the United States, specializes in manufacturing of gray iron castings for myriad industries.
Lemfco was growing at a predictable rate year-over-year via customer retention and referral business. However, to scale growth efforts at a faster clip they needed to proactively pursue outbound efforts.
StratMG worked with the Executive team to understand the current business imperatives at Lemfco. Together, the team devised a strategic approach to target new market entries.
The tactical plan started by leveraging Search Engine Optimization techniques to drive qualified traffic to the website. An outline of the execution plan is as follows –
Step 1 – Identify Strategic Opportunities for Growth
Map growth opportunities to keywords along with strategic imperatives to dictate time, budget, resource allocations to achieve a quantifiable result.
StratMG conducted an in-depth competitive analysis to gauge the value proposition and the key differentiators for the company and its positioning on the website.
Further, a baseline report was generated to identify key metrics such as current keyword rankings, broken links, google penalties, etc.
Step 2 – Website: On-Page Optimization
Overall Goal: Recalibrate the website to ensure easy indexing by all search engine crawlers
Re-tool the website to be in complete compliance with the search engine recommendations and best practices.
Specific emphasis was given to ensure Canonicalization, Header Tags, Internal link structuring, page speed & existing content optimization, etc. were all in compliance to current principles.
In addition, structured data mark-up techniques were used to optimize conversion rates and monetize organic traffic.
Step 3 – Website: Off-Page Optimization
Overall Goal: Enhance the site diversity and domain authority
Content Marketing was used to generate Classifieds, Articles & Blogs
Social Media helped drive high domain authority traffic to the company website
Local search optimization methods such as Google My Business were implemented
“StratMG exposed sales opportunities in segments we didn’t even have on our radar. Further, their streamlined process keeps my level of involvement to a minimum. As a business owner it is important for us to work with experts that are driven by results and are conscious of our time and capital investment.StratMG checks all those boxes for sure!”