A former subsidiary of Vogler Motor Company in Carbondale, IL, the company specializes in reselling Chinese ATV and Chinese Scooter Parts serving customers successfully with over 4,000 SKUs.
2020 – a year marred by Covid-19 resulted in the US economy shutdown for months. With a backdrop of unprecedented unemployment rates, failing businesses, etc. the company’s objective was to shore-up the current revenues while charting a sustained sales growth plan.
StratMg worked with the Executive team to understand the current lay of the land at VMC Chinese Parts and identified areas of improvement to help set a foundation for a growth plan. The strategic plan started by leveraging Search Engine Optimization techniques to drive qualified traffic to the website and coupled it with implementing Conversion Rate Optimization best practices to monetize the qualified traffic on the company website. An outline of the execution plan is as follows –
“StratMg uses analytics-driven insights to drive actionable tactical plans. Their solution has been unambiguously quantifiable and their value-add to our growth strategy – indisputable!”
Increase in Top 10 keywords
Year-over-year organic traffic growth
Year-over-year increase in page views
Year-over-year revenue growth
Increase in cart conversion rate
Year-over-year increase to the Contact Us Page
