A former subsidiary of Vogler Motor Company in Carbondale, IL, the company specializes in reselling Chinese ATV and Chinese Scooter Parts serving customers successfully with over 4,000 SKUs.
2020 – a year marred by Covid-19 resulted in the US economy shutdown for months. With a backdrop of unprecedented unemployment rates, failing businesses, etc. the company’s objective was to shore-up the current revenues while charting a sustained sales growth plan.
StratMg worked with the Executive team to understand the current lay of the land at VMC Chinese Parts and identified areas of improvement to help set a foundation for a growth plan. The strategic plan started by leveraging Search Engine Optimization techniques to drive qualified traffic to the website and coupled it with implementing Conversion Rate Optimization best practices to monetize the qualified traffic on the company website. An outline of the execution plan is as follows –
Step 1 – Identify Strategic Opportunities for Growth
Categorize products into priority tiers to help strategically allocate time, budget, resources, etc.
StratMg conducted an in-depth competitive analysis to gauge the value proposition and the key differentiators for the company and its positioning on the website.
Further, a baseline report was generated to identify key metrics such as current keyword rankings, broken links, google penalties, etc.
Step 2 – Website: On-Page Optimization
Overall Goal: Recalibrate the website to ensure easy indexing by all search engine crawlers
Re-tool the website to be in complete compliance with the search engine recommendations and best practices.
Specific emphasis was given to ensure Canonicalization, Header Tags, Internal link structuring, page speed & existing content optimization, etc. were all in compliance to current principles.
In addition, shopping cart funnel analysis, schema & structured data mark-up techniques were used to optimize conversion rates and monetize organic traffic.
Step 3 – Website: Off-Page Optimization
Overall Goal: Enhance the site diversity and domain authority
Content Marketing was used to generate Classifieds, Articles & Blogs
Social Media helped drive high domain authority traffic to the company website
Local search optimization methods such as Google My Business were implemented
“StratMg uses analytics-driven insights to drive actionable tactical plans. Their solution has been unambiguously quantifiable and their value-add to our growth strategy – indisputable!”
Bryan Black, Managing Partner, VMC Chinese Parts
Project Analytics & Reports –
In-Depth VMC Chinese Parts website analysis & report