digital sales transformation

Digital End-to-End Customer Engagement is one way to increase customer-centric traits as a company. The visual shows that "Customer-centricity (58%) ranks as the most important organizational characteristic in establishing a truly 'digital-native' culture, according to an Econsultancy survey of relevant senior staff .... Being data-driven (40%) also emerges as a key characteristic, per the report, with these top 2 characteristics also considered most important in an effective leader for the digital age." (Marketing Charts) The chart also shows that 28% thought "innovative" was the most important; 38% thought "collaborative" was the most important, and 26% chose "agile" as the most important.

Digital End-to-End Customer Engagement

This next installment in our series on Mastering Digital Sales Transformation looks at digital end-to-end customer engagement. As...

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