This paper paints a holistic view and a rationale to map a buyer’s end-to-end journey.
Design a congruent prospect experience throughout the buying cycle using key planning strategies identified in this paper.
Marketing is mandated to generate demand & Sales to monetize it. This paper maps a course to ensure the two goals are strategically and tactically aligned.
Understand the key components of a tactical plan of action to a successful demand generation strategy. This will result in consistent and predictable sales growth.
Use the ideas identified in this paper to help vet data partners & cost-effectively procure fresh, external data to generate optimal response rates for successful personalized communications.
A fantastic overview of the various factors to consider when vetting a Marketing Automation Platform.
