It might sound simple, but without accurate and consistent data, even your best marketing automation efforts will be futile.
For example, something as simple as personalizing an email greeting needs accurate and consistent data. Be honest, how many times have you looked through your first name field and spotted something like “Payroll” or “Jamie (Pronounced Hi-May).” And, has an email been deployed starting with, “Dear Payroll” or better yet, “Dear Contact McNot”? Of course! Remember how you felt when you received such an email?
Even if it appears daunting, it’s imperative to ensure data consistency & accuracy in addition to making sure that everyone is on the same page w.r.t data entry & data acquisition. Your marketing automation goals depend on it.
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
