Revenue Generation via a Digital Marketing Strategy

[dot_recommends] August 1, 2020 Manufacturing Trends

Revenue Generation via a Digital Marketing Strategy


Revenue Generation via a Digital Marketing Strategy

Our customers have shown a consistent growth pattern in online dependency for research, partner search, etc.  This makes it imperative for us to have a solid online presence.  To do that, map revenue goals to marketing deliverables.  Following are some key aspects to think through to help execute on a strategy:

  • Understand your customers

Tailor your messages to your customers based on Job Function.  For instance, how do you help them solve their problems?  This will increase engagement with various niches within the target segments.

  • Be knowledgeable of competition

Be cognizant of the competition.  Are you saying the same things they are?  How can your customer differentiate the two companies?  Educate them on the value proposition within the context of their respective environments.

  • Retaining past customers is today’s acquisition

Leverage off-the-shelf technology platforms such as Marketing Automation Platforms to craft custom yet automated on-boarding processes, customer service touch-points, etc.  This enables a personalized journey while not investing in human bandwidth.

Developing a digital marketing strategy is an essential part in growing your business and standing out against competitors.

Read the full article: Digital Marketing Strategy

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With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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