In this competitive world, we feel left out if we fail to “keep-up”. Our schools have ingrained this in us through enforcing a structure and a discipline around how we do things, how we think things through, etc. In essence, there is one way to do it and the person who can do it the best wins! For instance, in our personal lives, we try to get our child enrolled in that one extra class over the weekend to give them the “edge” or as marketers, we want to send that one extra email to be “top of mind” than the next competitor.
All it does is create more noise. And, because of all this noise, the attention span of an average prospect on the internet is now down to 8 seconds. Try not to fuel this race down to a 4 second attention span. It’s not about how loud your brand can yell, it’s about what can your brand teach.
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
