Marketing Automation.
It might sound simple, but without accurate and consistent data, even your best marketing automation efforts will be futile.
Venture Capital investment in Marketing Automation has been at record pace the last 10 years. For instance, ~$700M has...
In summary, the marketing automation landscape is playing out as expected. The big guys (IBM buying SilverPop, Oracle buying...
A Marketing Automation Platform has the ability to quantifiably and unambiguously turn a marketing organization from a cost center...
