In case you missed it, I came across this interesting PR from Oracle: http://bit.ly/1gHnu8P
In summary, the marketing automation landscape is playing out as expected. The big guys (IBM buying SilverPop, Oracle buying Eloqua and Responsys, SFDC buying Pardot & ExactTarget, SAP announcing a deal with Adobe, etc) want to offer a ‘marketing cloud’ service targeted to CMOs. Why? Primarily because the Enterprise IT market is fairly saturated and these companies want to leverage their existing CIO/CTO relationships to diversify and sell into a new budget – marketing! Not to mention, they recognize the growing need to tie/quantify marketing dollars to business objectives that result in BI and insightful decision-making.
All in all, buckle-up. It’s going to be a fun ride for the next 5 years or so.. Happy Monday!